A Softer Vision for Midlife Wellness in 2026
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What I See Coming in 2026
I was journaling recently about what I think might happen in the wellness world for women our age in 2026.
This is what came out.
I can see the optimisation trend continuing — and probably getting louder.
More talk about hormones. More menopause content. More protocols, trackers, supplements, and programs.
There’s a lot of money to be made from midlife insecurity.
And to be clear — getting older is uncomfortable. Not just because of what happens in our bodies and our brains, but because of what we’ve been taught to value: youth, productivity, appearance, and endless capacity.
Why Menopause and Hormone Optimisation Content Keeps Growing
We’re told to optimise everything.
Our faces.
Our bodies.
Our hormones.
Our energy.
Our lives.
But if you’re anywhere near midlife, you’ve already been optimised your whole life.
Be thin.
Count calories.
Work hard.
Build a career.
Be a good partner.
Be a good mother.
Be a good girl.
Be responsible.
Be useful.
Put everyone else first.
And then — don’t forget your “self-care”…. But only as long as you’ve ticked everything off the list.
If you’re not thriving, the message is subtle but constant: You must be doing something wrong, or you haven’t done enough.
The Exhaustion Many Midlife Women Feel but Rarely Name
When you step back and really look at it, it’s exhausting. And unfair.
So many women reach midlife already tired — not because they’ve failed, but because they’ve been holding so much for so long.
A Different Hope for Women in Midlife
Here’s my quieter hope for 2026.
I hope more women fall off the optimisation track.
I hope we start taking the pressure off ourselves to be perfect.
That we stop treating our bodies like problems to be solved.
That we allow ourselves to slow down — without guilt or justification.
What Happens When Women Stop Optimising and Start Resting
What I see, again and again, is this: When women rest, they don’t become weaker. They become steadier. Clearer. More energised in a sustainable way.
Not because they’ve fixed themselves — but because they’ve stopped fighting themselves.
More Real World Experiences, Less Stuff: A Gentler Way to Live
Maybe 2026 won’t be about doing more or getting more. Maybe it will be about returning to what’s simple, human, and slow.
More analog, real world experiences. Less stuff to do or things to buy.
More rest, less hustle.
A Soft Start for Women Who Are Tired of the Hustle
If this resonates, you might like Soft Start — my free, gentle offering for women who are tired of hustling.
It’s a little reset.
It’s not a glow-up.
It’s a way to begin from where you already are.
We start on January 9th 2026.